About John
Experience
2025-Present
LabDemand Founder
2018-2025
Senior Technical Content Writer
2015-2018
Content Writer for Industrial/Regulated Industries
2013-2015
Technical Documentation and Copy
From Spec Sheets to Success Stories
My breakthrough came fixing Toyota's brochure for the MY2015 Tacoma, spotting a bed dimensional error that saved $100,000 in print costs. I've worked in electrical engineering labs, written content for industrial and manufacturing clients.
But testing labs don't have people that speak their language. Now, they do. Labs don't need more content, they need content that speaks engineer. Since then, I've helped RF testing labs land $50k+ in new projects through pillar pages that rank for "EMC compliance standards" in short sprints.
Every piece I write bridges the gap between your technical capabilities and the engineers searching for exactly what you offer.
Why Standards-Driven Content?
I have an autistic family member who requires high-quality ear protection. In trying to search for the best options, I was reminded of how crucial standards bodies are, and more importantly the people that certify products for them. I also was the kind of kid who asked my dad what the Part 15 B sticker on my original Gameboy meant.
Recent Win
One testing pillar page generated 3 enterprise RFQs worth $80k+ in the first quarter